Acres- Final week on Kickstarter

Hello all!

We are doing so well—over 200 people believe in this project! Thank you so much.

One thing to note: you’ll see the average pledge is now $71.59. This means a few things—some backers are pledging as a donation, some are at the retailer pledge level, and some are buying multiple copies of the game through add-ons!

We’ve been working on understanding ROAS (Return on Ad Spend). You can see here that “FB Ad Tracking” has accounted for at least four pledges, bringing in $120.

That tracking uses a unique hyperlink, which allows us to see exactly which pledges are coming from ads versus personal posts.

This is our return on ad spend (ROAS) from Facebook. Right now, for every dollar we put into Meta ads, we’re getting about $15.35 back!

From what I’ve heard, $3.00 is typically a solid target, so this suggests we should continue investing in ads while they’re performing well.

That said, it’s a bit of a double-edged sword. We only have 7 days left, and there’s no guarantee the ads will continue performing as strongly as they have been.

I went to FBC Con this past weekend and had an awesome time playing the game with everyone! We got in three full games and received a ton of great feedback.

Hopefully this sparks more conversations and encourages more backers to check out and talk about Acres on BGG!